Empowering veterans to thrive in their new mission

UHP is more than coursework—it’s a transformative experience that empowers veterans to rediscover their purpose and forge a new path beyond military service.

About

  • Our expert educators are leaders in exercise science, strength and conditioning, performance psychology, and health coaching.

  • They also bring expertise in entrepreneurship, business administration, and leadership development, within the military and corporate America.

Think

Train

Feel

Lead

A mindset built on growth, mental toughness, and lifelong learning.

Deliberate actions to improve overall health.

Building self-awareness to strengthen communication and relationships.

How we live reflects what matters most.

The UHP Story

The Turning Point

After a six-year stint in the Army, Matt Hesse found himself back where he started, asking the same question he had faced as a kid: “What am I going to do with my life?” In an effort to fill the void, he threw himself into work, building a chain of GNC stores, founding a major supplement brand, and selling his business for a nine-figure payout. But success felt empty.

The Realization

Hesse wasn’t alone; many veterans struggled with the same questions. “A lot of us carry weight we’ve never let go of,” he said. “UHP exists to help veterans unload it—to be vulnerable, to reset, and to move forward.”

The Solution

Hesse started meeting with fellow vets on small retreats, which over time grew into UHP, with a focused mission to empower veterans through tuition-free education in health, fitness, and entrepreneurship. Built on “The Blueprint”—a four-part philosophy of Think, Train, Feel, Lead—it fosters resilience, leadership, and purpose beyond service.

The Transformation

In 2021, UHP was officially founded on an 800-acre cattle ranch outside Bentonville, Arkansas, to expand the VFF mission, providing a solution to thousands of veterans a year. Still early in its trajectory, UHP aims to be the premier destination for veterans seeking guidance transitioning from the military to success in civilian life.

  • The Turning Point

  • The Realization

  • The Solution

  • The Transformation

“UHP was designed to make veterans feel valued and guide them through their military transition.”

– Matt Hesse, UHP Founder and CEO

PRACTICAL SKILLS.
REAL RESULTS.

Programs created to prepare you for real-world careers.

View all courses
View all courses

Meet Our Team

Admissions & Enrollment

    • Hunter Schurrer

      M.Ed., CSCS – Senior Vice President of Performance

      With over 20 years of experience in the health and wellness industry, Dr. Wesley Northey brings a passion for servant-leadership and empowering others to perform at their highest potential to UHP. Wesley works directly with military veterans and corporate executives in mental performance, leader development, and team building. Throughout the fully immersive training programs on

      Read More

    • Matthew Egan

      Chief Financial Officer

      With over 20 years of experience in the health and wellness industry, Dr. Wesley Northey brings a passion for servant-leadership and empowering others to perform at their highest potential to UHP. Wesley works directly with military veterans and corporate executives in mental performance, leader development, and team building. Throughout the fully immersive training programs on

      Read More

    • Michael R. Shea

      Chief Marketing Officer & General Manager

      With over 20 years of experience in the health and wellness industry, Dr. Wesley Northey brings a passion for servant-leadership and empowering others to perform at their highest potential to UHP. Wesley works directly with military veterans and corporate executives in mental performance, leader development, and team building. Throughout the fully immersive training programs on

      Read More

    • Tim Simmons

      Chief Operating Officer

      With over 20 years of experience in the health and wellness industry, Dr. Wesley Northey brings a passion for servant-leadership and empowering others to perform at their highest potential to UHP. Wesley works directly with military veterans and corporate executives in mental performance, leader development, and team building. Throughout the fully immersive training programs on

      Read More

    • Hunter Schurrer

      M.Ed., CSCS – Senior Vice President of Performance

      With over 20 years of experience in the health and wellness industry, Dr. Wesley Northey brings a passion for servant-leadership and empowering others to perform at their highest potential to UHP. Wesley works directly with military veterans and corporate executives in mental performance, leader development, and team building. Throughout the fully immersive training programs on

      Read More

    • Matthew Egan

      Chief Financial Officer

      With over 20 years of experience in the health and wellness industry, Dr. Wesley Northey brings a passion for servant-leadership and empowering others to perform at their highest potential to UHP. Wesley works directly with military veterans and corporate executives in mental performance, leader development, and team building. Throughout the fully immersive training programs on

      Read More

  • I went through in 2017 and my life has changed for the better since. I have also worked as a Graduate Assistant in Classes 8-10. It’s amazing to see the growth of the University and it’s community. Looking forward to continuing as a Graduate Assistant in the future.

    Lloyd Fowler

  • 2 I went through in 2017 and my life has changed for the better since. I have also worked as a Graduate Assistant in Classes 8-10. It’s amazing to see the growth of the University and it’s community. Looking forward to continuing as a Graduate Assistant in the future.

    Lloyd Fowler

  • 3 I went through in 2017 and my life has changed for the better since. I have also worked as a Graduate Assistant in Classes 8-10. It’s amazing to see the growth of the University and it’s community. Looking forward to continuing as a Graduate Assistant in the future.

    Lloyd Fowler

(Frequently Asked Questions)

Let’s Clear Things Up

General CPT Program Questions

  • General CPT Program Questions

  • Tuition & Benefits For Programs

    • (01)

      What is the University of Health & Performance?

      UHP is an immersive training environment designed to prepare individuals—especially veterans and active military—for careers in health and fitness.

    • (02)

      What will I learn during the 3-week CPT course?

      UHP is an immersive training environment designed to prepare individuals—especially veterans and active military—for careers in health and fitness.

    • (03)

      What’s the daily schedule like?

      UHP is an immersive training environment designed to prepare individuals—especially veterans and active military—for careers in health and fitness.

    • (04)

      What should I bring to the program?

      UHP is an immersive training environment designed to prepare individuals—especially veterans and active military—for careers in health and fitness.

    • (05)

      Will I receive one-on-one coaching?

      UHP is an immersive training environment designed to prepare individuals—especially veterans and active military—for careers in health and fitness.

    • (01)

      What is the University of Health & Performance?

      UHP is an immersive training environment designed to prepare individuals—especially veterans and active military—for careers in health and fitness.

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